In October 2012, Google Analytics announced Universal Analytics and now it is the standard for all Google Analytics users. Much of Universal Analytics benefits are tied to its capabilities around measuring the internet of things. In this video from Analytics Pros, I walk through the benefits of Cross Device Tracking, how to stitch Users together across devices and instructions and resources for getting started. Having put Google Analytics on more than 10 platforms(Xbox, Apple Watch, etc), I have learned that getting Cross Device measurement done correctly, requires careful planning. I will talk you through what you need to plan for.
Cross-Device Tracking Video: