About Me

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My name is Charles Farina and I am currently Manager, Digital Analytics at Analytics Pros. I have 5+ years of experience in Digital Analytics, almost all of which have been with Leading Google Analytics Premium Resellers and Certified Partners. That means I primarily work with Enterprises and large datasets. My current passion is cross-device and cross-platform Analytics. I am a Certified Web Analyst through the Digital Analytics Association.

Here is a list of some of my accomplishments over the past few years:

  • 15+ Google Analytics Premium implementations
  • Nominee for 2015 DAA Practitioner of the Year
  • Focus on Cross-Device w/ implementations on Apple Watch, Roku, Xbox, iOS, Android and more
  • Regularly conduct strategic client planning’s with Directors of Marketing, Marketing Managers, Developers, and various other key stakeholders
  • Performed hundreds of trainings from foundational to advanced
  • Regular production of website behavior dashboards and customer experience analysis
  • Assisted in client pitches to provide scope and subject matter expertise
  • Assisted in development of proposals and SOWs
  • Produce Technical Specs and perform Google Tag Manager implementations and tagging

I love snowboarding, rock climbing, and playing soccer twice a week. I once met Flavor Flav.

Speaking/Training (Invite Me!):

Featured Posts:


Mark Mader – CEO of Smartsheet

Sly Trunk – Developer for World Surf League